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Free
All Levels
Google Essentials: Master Search, Ads, and Analytics
Unlock the full potential of Google’s suite of tools with …
Free
Featured
Free
All Levels
SEO Mastery: Boost Your Website Traffic and Ranking
“SEO Mastery: Boost Your Website Traffic and Ranking” is a …
Free
SEO Mastery: Boost Your Website Traffic and Ranking
What you'll learn
Introduction to SEO
Understand how search engines function and why SEO is critical for online success.
Learn about search engine algorithms and ranking factors.
Keyword Research Techniques
Discover how to conduct effective keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs.
Learn how to select target keywords for your niche.
On-Page SEO Optimization
Master the art of on-page SEO, including title tags, meta descriptions, headers, and image optimization.
Learn how to optimize content structure, URL formatting, and internal linking.
Technical SEO
Dive into technical SEO aspects like site speed, mobile optimization, and structured data.
Learn how to fix common technical issues to enhance your website’s performance.
Off-Page SEO and Link Building
Learn the importance of backlinks and how to build a strong link profile.
Understand strategies for earning quality backlinks and improving domain authority.
SEO Tools and Analytics
Get familiar with essential SEO tools such as Google Analytics, Google Search Console, and SEMrush.
Learn how to analyze your website’s SEO performance and make data-driven decisions.
Local SEO Optimization
Learn how to optimize your website for local search results, including optimizing your Google My Business profile.
Discover strategies for increasing local visibility for your business.
SEO for Voice Search
Understand the growing importance of voice search and how to optimize content for voice-activated devices.
SEO Trends and Future Outlook
Stay ahead of the competition by learning about emerging SEO trends, like AI in search, video SEO, and more.
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Free
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Content Marketing Essentials: From Zero to Hero
Unlock the power of content marketing with our comprehensive course …
Free
Content Marketing Essentials: From Zero to Hero
What you'll learn
What You Will Learn:
Introduction to Content Marketing
Understand the fundamentals of content marketing and its role in today’s digital landscape.
Learn how content marketing fits into the broader marketing strategy.
Creating Compelling Content
Learn how to identify your target audience and create content that resonates with them.
Master techniques for storytelling and crafting high-quality blog posts, articles, videos, and infographics.
SEO for Content Marketing
Understand the basics of Search Engine Optimization (SEO) and how to apply it to your content.
Learn keyword research, on-page SEO, and how to optimize content for search engines.
Content Distribution Channels
Explore various content distribution channels, including social media, email marketing, and influencer outreach.
Learn how to leverage these platforms to reach a broader audience.
Content Strategy Development
Learn how to develop a content marketing strategy that aligns with your business goals.
Understand the importance of content calendars and how to plan content effectively.
Measuring Success: Analytics and Metrics
Discover the key metrics and tools (like Google Analytics) to measure the success of your content marketing campaigns.
Learn how to use data to refine and improve your strategy over time.
Repurposing and Scaling Content
Learn how to repurpose content for different platforms and scale your content marketing efforts efficiently.
Understand how to adapt content for different audience segments.
Content Monetization and Lead Generation
Discover how to monetize content through lead generation and how to build funnels that convert.
Learn best practices for integrating calls-to-action and lead magnets.
Content Marketing Trends and Future Outlook
Stay ahead by learning about emerging content marketing trends and how to apply them to your strategy.
Understand the role of AI, video marketing, and interactive content in the future of content marketing.
All Levels
Digital Advertising & Marketing 101: Take The Complete Guide
How do consumers see your brand relative to your competitors? …
₦79.00
Digital Advertising & Marketing 101: Take The Complete Guide
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
All Levels
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
₦36.00
Survey analysis to Gain Marketing Insights
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
